Writing good emails and avoiding Spam Filters
Email service providers are getting more and more sophisticated at spotting spam emails, which is great for it's clients, but there are times when they will accidentally flag a real email as spam due to how the content has been written. This article will help you avoid the spam filters so that your emails will get through to your members.
Iit's a good ideal for your members to whitelist or add the email address to their address book to avoid future emails been sent to spam. The default address your emails will come from is noreply@churchbox.co.uk
1. Limit the number of links in the Email
A lot of links in your email body paragraph may invite the attention of the Spam filter. So try to limit the links and also ensure that the content in your email matches correctly with the attached link.
2. Avoid CAPS, BOLD and exclamation points
NEVER WRITE YOUR EMAIL OR ITS SUBJECT IN CAPITALS or entire BOLD. This is what a spammer would do in order to gain fast attention from lots of people. Choose proper font and color for your text. The format of the email should be standardized.
3. Stay free from Spam trigger words
There are few words that are said to be triggering spam filters. You need to avoid these words from your email. It is tough not to use all these words but try and keep them as low as possible. There is a list of command spam trigger words at the bottom of this article.
4. Control Image to text ratio
Consider using fewer images in your email as it may seem filthy and the filer might take the content as spam. A low Image to text ratio will ensure Genuity. Also, consider keeping the images of the proper pixel and correctly displayed for more brownie points.
5. Avoid using Video, Flash, or JavaScript within your email
Adding video to the email might tamper the alert signal of the spam filter. If it’s really important, then you can use an image and link video on that image. A javascript is not that highlighting factor that invokes attention of the spam filter, but it needs to be checked while drafting your email.
6. Write brief and valuable content
The content you write should be brief and to the point. There are many other mediums for longer articles and the content of the email should eb valudable to the reader. If there is no value then you may find it's your memebrs who are putting the email int he spam folder!
Spam Trigger Words
| #1 | $$$ | 100% |
| Act now | Action | Additional income |
| Affordable | All natural/new | Amazed |
| Apply now | Avoid | Be amazed/your own boss |
| Beneficiary | Billing | Billion |
| Bonus | Boss | Buy |
| Call free/now | Cancel | Cash |
| Casino | Certified | Cheap |
| Click here | Clearance | Collect |
| Compare rates | Congratulations | Credit card/check/offers |
| Cures | Deal | Dear friend/somebody |
| Debt | Discount | Direct email |
| Don't delete/hesitate | Double your income/cash | Earn |
| Extra | Expire | Fantastic |
| Free access/money/gift | Freedom | Friend |
| Get it now/started/paid | Great | Guarantee |
| Hello | Income | Increase sales/traffic |
| Instant | Investment | Junk |
| Limited | Lose | Lowest price |
| Luxury | Make $/money | Medicine |
| Money | Name | No credit check/experience |
| Now | Obligation | Offer |
| Only | Open | Order now |
| Please | Presently | Problem |
| Promise | Purchase | Quote |
| Rates | Refinance | Refund |
| Remove | Request | Risk-free |
| Sales | Satisfaction | Save |
| Score | Serious | Spam |
| Success | Supplies | Take action |
| Terms | Traffic | Trial |
| Unlimited | Urgent | Weight |
| While supplies last | Win | Winner |
